USAspending.gov · NAICS 541910 · Professional, Scientific, and Technical Services
Marketing Research and Public Opinion Polling
Mid-pack NAICS industry on the industries board — code 541910 in Professional, Scientific, and Technical Services.
- CY2024 awards
- $237.1M
- Corpus rank
- #201 of 499
- Award plate
- LIGHT
- Sector
- PROF · NICHE
Marketing Research federal industry awards
Marketing Research and Public Opinion Polling sits in the mid-pack on the NAICS award board at $237.1M CY2024 (#201 of 499).
PlainFedContract attributes calendar-2024 contract dollars to NAICS 541910, not firm revenue. Stamp board: LIGHT · PROF. See /methodology/#naics.
Year-over-year change, 2019–2024
Across the calendar years on file, Marketing Research and Public Opinion Polling’s annual contract dollars fell from $344.6M in 2023 to $237.1M in 2024. 31.2% vs 2023 The strongest year on file is 2023 at $344.6M.
Calendar-year prime contract obligations by action date (award types A-D). Annual figures use the same NAICS classification basis as the CY2024 headline above.
How Marketing Research sits in the mid-pack award band
$237.1M · #201 of 499 by CY2024 industry awards , mid-pack on the NAICS award board (same order as the industries listing). See methodology.
$237.1M under NAICS 541910 · #201 of 499 , LIGHT · PROF · NICHE · HELD. 2019→2024: 201→201 of 499 (0.035%→0.032% of tracked industry dollars) ; #30/39 in PROF. Its position in the field did not change. Nearest ABS peer: Other Electric Power Generation at $237.8M (LIGHT).
Calendar-2024 actions under NAICS 541910 count as opportunity size, not firm revenue. Sector weight is light within PROF. Populations, lag, and NAICS/SBA rules: methodology.
Source: USAspending.gov · U.S. Department of the Treasury
Mid-scale industry peers nationwide
Cross-sector peers from the USAspending NAICS extract: nearest mid-scale calendar-2024 award dollars and nearest sector-weight share. Not recommendations.
Closest CY2024 award dollars
- Other Electric Power Generation $237.8M
- Overhead Traveling Crane $236.2M
- Petroleum Lubricating Oil $238.7M
- Industrial Truck $238.7M
- Automobile and Light Duty Motor Vehicle Manufac… $239.1M
- Web Search Portals $233.3M
Similar sector weight
- All Other Publishers 0.1% · $17.9M
- Other Services to Buildings and Dwellings 0.1% · $63.0M
- Copper Rolling, Drawing, Extruding, and Alloying 0.1% · $221.1M
- Current-Carrying Wiring Device Manufacturing 0.1% · $221.7M
- Media Streaming Distribution Services 0.1% · $17.5M
- Document Preparation Services 0.1% · $63.5M
Disclaimer: Data from USAspending.gov public records. For informational purposes only. Industry spending amounts are aggregated from contract awards and may not reflect the most current data. Always verify with official sources.
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Read our methodology - how this data is sourced, computed, and verified.